Danish giant Vestas (the largest European wind turbine producer) chooses Romania as its business center for Southeast Europe, Ukraine, and Central Asia.

Vestas has reorganized its business by creating a new unit that includes Southeast Europe, Ukraine, and Central Asia, with its headquarters in Bucharest. They have also appointed a general manager to lead it.

“Vestas has appointed Srdan Cenic as Vice President of Sales and General Manager of MED East, a new unit within the Vestas MED region that includes Romania, Bulgaria, the Balkans, and Central Asian countries. These markets were previously part of the Vestas NCE region and were officially transferred to Vestas MED in January 2025. This restructuring supports Vestas’ strategy to optimize its regional footprint, allowing for increased efficiency, a stronger focus on local markets, and improved execution capabilities,” Vestas stated in a press release.

In his new role, Srdan Cenic will be responsible for expanding Vestas’ activities in Onshore, Service, and Development in the aforementioned regions.

“The new unit will be headquartered in Bucharest, Romania, where Vestas has had a strong presence since 2008, with over 1.2 GW of installed capacity. This strategic decision allows Vestas to align with Romania’s renewable energy goals. With 270 employees across the entire MED East region, Vestas benefits from a team with vast experience and deep knowledge of local markets,” the statement said.

Commenting on his new role, Srdan stated: “I am excited to take on this new challenge, to collaborate closely with the East team, and to continue working with our clients in new and promising parts of the world.”

Vestas is one of the largest global companies in the wind energy industry, headquartered in Denmark, with over 40 years of experience in developing, producing, installing, and maintaining wind turbines. The company operates in more than 80 countries and has installed over 160 GW of wind capacity worldwide. Vestas offers solutions for both onshore and offshore projects, and through its extensive service network, Vestas maintains an active fleet of over 150 GW, supporting the global transition to clean energy. In 2024, the company had a turnover of 17.3 billion euros.

SOURCE: economica.net